When a huge swath of your potential customer base is cut-off –as is the case for virtually all online poker enterprises and ancillary companies that have sprung-up around the online poker rooms– businesses will either have to adapt to the changing climate or slowly wither on the vine. For the online poker training site FloatTheTurn.com the answer seems to be, adapt and survive.
FloatTheTurn is an online poker training site specializing in Multi-Table Tournaments, founded by two-time WPT Champion Jonathan Little. In the new poker climate, with a smaller player base to find customers in, the choice presented to Little seemed to be to either jack-up the price of your product, or to appeal to more players by lowering the cost. Little has decided that dropping the price was the right way to go, and he not only dropped the price, he absolutely shredded it!
What would normally cost players $14.95/month + a one-time sign-up fee of $99.95 is now only $8/month with the sign-up fee waved!
In a press release Little explained his reasoning for slashing the price to FloatTheTurn.com in the following way: “When I heard that Netflix lost 800,000 subscribers after raising their prices, I knew I had to do the opposite… And if this new lower price helps me get 800,000 new subscribers, I wouldn’t complain,”
Little went on to explain, “It’s no secret that the poker industry has been struggling lately. With the exception of the World Series of Poker, participation in large buy-in tournaments has been dropping steadily in recent years. When I won the Foxwoods WPT event in 2008, there were 412 entrants. In 2011, there were only 189 entrants. Something has to be done to encourage more people to play or we’ll just end up with a handful of pros playing each other for insignificant prize pools. I’m hoping this new lower price will appeal to a much larger group of aspiring poker players and help them develop the skills and confidence they need to compete in today’s game.”
You can visit www.FloatTheTurn.com for more information
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